Our Work
Strategy in Action
Every communications challenge is different.
So is every Catalyst campaign.
Our work spans labor, advocacy, politics, public affairs, culture, and social movements, but the approach remains consistent: understand the challenge, find the missing strategy, develop the right narrative, and build an integrated campaign that moves people to action.
Featured Work
case study
Turning Modern Media Into Movement Building BACKGROUND When DEFIANCE.org launched in October 2025, Americans opposed to the Trump administration faced a growing problem. There was no shortage of political news, commentary, outrage, or organizations asking people to donate and sign [...]
case study
Protecting Rural Communities by Reframing the Debate BACKGROUND When Congress introduced a $9 billion rescission package that threatened federal funding for public broadcasting, advocacy organizations nationwide mobilized to stop it. With the legislation moving under a rarely used 45-day rescission [...]
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Winning the Narrative for America’s First Brothel Workers’ Union BACKGROUND In early 2026, courtesans at Sheri’s Ranch, one of Nevada’s oldest and best-known legal brothels, launched a historic effort to become America’s first unionized brothel workers. The organizing drive began [...]
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How Strategic Communications Helped Win Voluntary Recognition BACKGROUND As Major League Rugby (MLR) expanded across North America, the professional players responsible for growing the sport faced increasing concerns about healthcare, player safety, contract security, and their ability to have a [...]
Accolades Earned Over The Years
Big challenges deserve bold solutions.
Labor & Worker Power
Helping workers, unions, and emerging organizations build public support, strengthen
organizing efforts, and win difficult fights.
Rugby Union Now
How Strategic Communications Helped Win Voluntary Recognition BACKGROUND As Major League Rugby (MLR) expanded across North America, the professional players responsible for growing the sport faced increasing concerns about healthcare, player safety, contract security, and their ability to have a [...]
United Brothel Workers
Winning the Narrative for America’s First Brothel Workers’ Union BACKGROUND In early 2026, courtesans at Sheri’s Ranch, one of Nevada’s oldest and best-known legal brothels, launched a historic effort to become America’s first unionized brothel workers. The organizing drive began [...]
KOIN-TV: Making a Seven-Year Labor Fight Impossible to Ignore
Background For more than seven years, the off-camera employees at Portland’s KOIN-TV worked without a contract while attempting to negotiate with their new owners, Nexstar Media. During that time, workers went years without raises as negotiations repeatedly stalled. The dispute [...]
NoMoreSideHustles
Background Although women’s soccer is one of the most successful professional women’s sports in the United States, approximately one-third of the National Women’s Soccer League (NWSL) players are paid the League’s minimum salary, just $22,000 per year; three-fourths of the [...]
SupportThePlayers.NET
Background In 2021, the world learned that National Women’s Soccer League (NWSL) players received such low levels of compensation that many could neither afford basic living expenses nor the additional costs associated with critical mental health services. While these professional [...]
Workers Essential
Background As Amazon grows and moves into new markets, they are rapidly changing the logistics and delivery industry. Warehouse workers and delivery drivers – once high-paying jobs that prioritized safety and quality -- are now being automated, commoditized, and dehumanized. [...]
Advocacy & Public Affairs
Helping organizations shape public debate, communicate complex issues, respond to rapidly
changing events, and mobilize people around consequential public challenges.
Don’t Get Purged
Background In 2018, writer, actress, and activist Heather Thomas was nervous. Few organizations were talking about the unethical practices that several right-wing Republican Secretaries of State were initiating to tilt elections in their party’s favor. These elected officials were not [...]
Invisible Hands
BACKGROUND As the for COVID-19 pandemic forced most Americans into home quarantine, it became clear that certain crucial resources were not available for the elderly or immunocompromised people. While there were plenty of hot-meal delivery services and indigent meal programs, [...]
Whistleblower Aid
Background Over five years, Whistleblower Aid has established itself as the leading advocacy organization for whistleblowers. They have successfully represented over 45 high-profile cases, won 18 legal battles against multinational corporations, and challenged 12 additional major companies. Their work has [...]
WHAT THEY ARE SAYING
Lizz Winstead, Co-Founder & Chief Creative Officer, Abortion Access Force
“I’ve worked with Scott for almost a decade. He is one of the co-founders of my nonprofit Abortion Access Force (originally Lady Parts Justice) As we were developing AAF, Scott was not only a great strategist, he was 200% In […]
Politics & Persuasion
Building innovative communications, persuasion, and organizing programs that reach
audiences traditional campaigns often miss.
End Presidential Revenge
End Presidential Revenge BACKGROUND In April 2025, President Donald Trump issued an Executive Order directing federal agencies to investigate Miles Taylor, the former Department of Homeland Security official who revealed himself in 2020 as the anonymous author of a 2018 [...]
RememberWhatTheyDid
In the lead-up to the US presidential election in 2020, the political environment was incredibly hostile. President Trump’s words and deeds on a range of issues, from COVID-19, immigration reform, criminal justice reform, and police brutality, had greatly divided the country.
Bernie 2016
Background Prior to his 2016 presidential election campaign, Senator Bernie Sanders had little national name recognition and no major lists of supporters. He was polling at 3% and preparing to run against Hillary Clinton, one of the biggest brand names [...]
Obama External Online Organizing Campaign
Background In December of 2006, Barack Obama was a rising star in a crowded field of potential primary candidates but was relatively unknown amongst general election voters. He was only polling at 17% amongst Democratic primary voters. Nonetheless, excitement was [...]
Turning Modern Media Into Movement Building
Turning Modern Media Into Movement Building BACKGROUND When DEFIANCE.org launched in October 2025, Americans opposed to the Trump administration faced a growing problem. There was no shortage of political news, commentary, outrage, or organizations asking people to donate and sign [...]
ProtectChoiceOhio
Building a Statewide Movement for Reproductive Freedom BACKGROUND When the U.S. Supreme Court overturned Roe v. Wade in 2022, the fight over abortion rights moved back to the states. Ohio was already passing some of the country’s most restrictive abortion [...]
Culture & Movements
Using artists, athletes, creators, entertainment, and cultural communities to reach new
audiences and turn shared values into participation.
Save Our Stages
Background In early April of 2020, just three weeks into the Covid-19 pandemic’s shutdown, the National Independent Venue Association was created to help music venues, comedy clubs, festivals, & theater owners share resources, current information, and best practices in dealing [...]
Project Shomer
Winning the Narrative War Through Shared Jewish Values BACKGROUND Following the October 7 attacks in Israel, one of America’s most reliable voting blocs entered a period of profound political uncertainty. Although Jewish Americans represent less than two percent of the [...]
NoMoreSideHustles
Background Although women’s soccer is one of the most successful professional women’s sports in the United States, approximately one-third of the National Women’s Soccer League (NWSL) players are paid the League’s minimum salary, just $22,000 per year; three-fourths of the [...]
SupportThePlayers.NET
Background In 2021, the world learned that National Women’s Soccer League (NWSL) players received such low levels of compensation that many could neither afford basic living expenses nor the additional costs associated with critical mental health services. While these professional [...]
WHAT THEY ARE SAYING
Tom Morello – Rage Against The Machine, Audioslave, The Nightwatchman, Prophets of Rage, The Atlas Underground
“From fighting against media consolidation, rocking against Bush, to building humanitarian efforts and breathing new energy into the labor movement; Scott Goodstein is always in the trenches shoulder to shoulder assisting fellow workers. He produces new efforts for the frontlines […]
Explore by Expertise
Visitors can also explore our work by the communications challenges we’ve helped solve:
Strategic Communications | Narrative Strategy | Rapid Response | Audience Research | Persuasion | Earned Media | Paid Media | Digital Organizing | Cultural Organizing | Coalition Building | Organizational Development | Creative Campaign Development
Big Challenges Deserve Bold Solutions.
NATIONAL MOVEMENTS AND POITICAL CAMPAIGNS
