About Catalyst Campaigns
Strategic Communications Beyond the Traditional Playbook
Catalyst Campaigns is a strategic communications firm that helps organizations navigate complex public challenges through narrative strategy, creative problem solving, and integrated campaigns.
Founded by strategist Scott Goodstein, Catalyst brings together communications, research, media, advertising, digital engagement, grassroots mobilization, and cultural organizing to help organizations shape public opinion, build support, and create meaningful change.
Our Philosophy
What problem are
we actually trying
to solve?
Sometimes it’s changing the narrative.
Sometimes it’s reaching an overlooked audience.
Sometimes it’s simplifying a complicated issue, responding to a crisis, influencing public opinion, or building a coalition.
And sometimes it requires creating an entirely new campaign or approach.
Catalyst doesn’t begin with predetermined tactics. We identify the challenge, find the strategic opportunity, and build the right communications strategy around it.
Catalyst Campaigns creates connections between the world’s most influential organizations and their audiences.
Over 20 years of developing narratives for engagement
- Designers based in multiple time zones for rapid response
- Cutting edge web development
- Proven techniques for rapid response communications
- Unique models for integrating art and culture into measurable actions
What Makes Catalyst Different
Traditional firms often separate public relations, advertising, digital, creative, media, and organizing. Catalyst integrates them.
Our work combines strategic communications, narrative development, audience research, persuasion, rapid response, earned and paid media, coalition building, digital engagement, grassroots mobilization, cultural organizing, and creative campaign development.
That integrated approach allows us to see opportunities others miss and develop strategies built around the problem-not around a particular communications channel.
Big challenges deserve bold solutions.
Catalyst Campaigns combines strategic communications, narrative development, audience research, rapid response, earned and paid media, digital engagement, and cultural organizing to help organizations shape public opinion, mobilize supporters, and create meaningful change.
ABOUT
Scott Goodstein
Scott Goodstein has spent more than 25 years developing innovative campaigns at the intersection of communications, technology, organizing, media, and culture.
He served as External Online Director for Barack Obama’s 2008 presidential campaign, helping pioneer the use of social media, mobile communications, and cultural engagement in presidential politics. He later founded Revolution Messaging and served as a senior digital strategist for Bernie Sanders’ 2016 presidential campaign.
Throughout his career, Scott has worked with advocacy organizations, labor unions, nonprofits, foundations, political campaigns, artists, democracy initiatives, and international organizations to develop new approaches to communications and public engagement.
His work has consistently explored how emerging technologies, creative storytelling, cultural organizing, and grassroots participation can help organizations reach audiences traditional campaigns often miss.
Today, Scott brings that experience to Catalyst Campaigns, helping clients identify the missing strategy, develop compelling narratives, and build integrated campaigns designed for an increasingly complex communications environment.
Featured Work
Catalyst has helped organizations launch movements, build coalitions, navigate crises, influence public debates, counter disinformation,
strengthen organizing efforts, and develop campaigns that break through.
While every challenge is different, our approach remains consistent:
Find the missing strategy. Turn complexity into clarity. Integrate every channel. Build for participation.
Rugby Union Now
As Major League Rugby (MLR) expanded across North America, the professional players responsible for growing the sport faced increasing concerns about healthcare, player safety, contract security, and their ability to have a meaningful voice in decisions affecting their careers. The United States Rugby Players Association (USRPA), already the recognized bargaining representative for players on the U.S. Men’s and Women’s National Teams, began organizing Major League Rugby players around…
KOIN-TV
For more than seven years, the off-camera employees at Portland’s KOIN-TV worked without a contract while attempting to negotiate with their new owners, Nexstar Media. During that time, workers went years without raises as negotiations repeatedly stalled. The dispute eventually became one of the most significant labor battles in broadcast television. The National Labor Relations Board sought a 10(j) injunction in the Ninth Circuit Court of Appeals…
Project Shomer
Following the October 7 attacks in Israel, one of America’s most reliable voting blocs entered a period of profound political uncertainty. Although Jewish Americans represent less than two percent of the U.S. population, they have historically voted at exceptionally high rates and have been among the Democratic Party’s most consistent supporters. By the fall of 2024, however, polling suggested meaningful erosion within the community as debates over Israel, antisemitism…
Partial Client List
American Federation of State, County & Municipal Employees (AFSCME)
Ann Wilson of Heart
ASUMSIVD Program (Innovation and Venture
Development)
Capital & Main
Communications Workers of America (CWA)
CWA District 9
DEFIANCE.org
International Brotherhood of Teamsters (IBT)
IBT Local 238
Keystone Progress
MIT Security Studies Program
National Association of Broadcast Employees and Technicians (NABET-CWA)
National Women’s Soccer League Players Association (NWSLPA)
Ohio Physicians for Reproductive Rights (OPRR)
Dan Osborn for US Senate
People for the American Way
United States Rugby Players Association (USRPA\/MLRPA)
Western Center on Law & Poverty
Whistleblower Aid
End Presidential Revenge
Causes We Support
Artists United for Change
Belarusian Council for Culture
Equity on Fire
Invisible Hands
Jail Guitar Doors
National Democratic Institute
Political Backline
Project Shomer
Big Challenges Deserve Bold Solutions.
Whether you’re launching something new, navigating a crisis, changing a narrative, mobilizing supporters, or facing a challenge that doesn’t fit neatly into traditional communications, we’d like to hear about it.
