While the 2020 election was an enormous mobilization effort of hundreds of allied organizations, RememberWhatTheyDid successfully added to the conversation in dozens of key neighborhoods. The campaign provided critical fact-checked artwork to spark engagement, and distributed thousands of posters and stickers to energize otherwise overlooked communities. These efforts were all focused on getting lower turnout voters to  pledge their support, to register, and to vote. 

The initial campaign launched in early August, targeting African American, Latinx, and young voter neighborhoods in Milwaukee, Phoenix, Pittsburgh, and Detroit. Eventually, RememberWhatTheyDid became the only SuperPac to target the first presidential debate in Cleveland, Ohio, garnering local excitement and national media attention. The campaign was covered by all major Cleveland media outlets. Cleveland.com, the Cleveland Scene, WKYC, and on Cleveland 19. It also received mention in national outlets such as Media Post, theGrio, and the Washington Examiner. 

The team expanded the initial efforts to target more neighborhoods and commissioned additional local artists for a final Get Out The Vote (GOTV) push and purchased an additional 200 billboards.

RememberWhatTheyDid partnered with Collective Super Pac, Democracy for America, Roots Action, Keystone Progress, International Union of Painters and Allied Trades (and a number of their district councils), Pontiac Policy Action, Presente Action, Third Man Records, and Voices of Michigan to distribute collateral materials as incentives for social distanced voter-registration drives. Additionally, the campaign worked with local businesses, including skateboard shops, clothing stores, coffee houses, independent bookstores and nightclubs, to spread the word!

These aggressive community-based billboards and lifestyle marketing campaign worked, and were no doubt helpful to Joe Biden’s 2020 win, as evidenced by significant increases in voter turnout in important demographic groups. Of the battleground states represented in the RememberWhatTheyDid campaign, President Biden won Michigan, Wisconsin, Arizona, and Pennsylvania.

In the span of fewer than eight months, Invisible Hands grew from a Facebook post offering aide to neighbors in need of delivery services to an organization with over 25,000 volunteers that distributed almost $3,000,000 worth of groceries, prescriptions, and other necessities to at-risk families throughout New York City, Long Island, Westchester, New Jersey, and Philadelphia. 

Invisible Hands has won several awards in recognition of its work, including the George H.W. Bush Daily Points of Light Award and the Webby Special Achievement Award. Invisible Hands was recognized in Town and Country Magazine as their Top Philanthropists of 2020 alongside Oprah Winfrey, Dr. Anthony Fauci, and others.

#NoMoreSideHustles became a rallying call for players and supporters of the National Women’s Soccer League to speak out against the pay inequities within the sport. The hashtag was used daily by fans, supporter groups, players, and former players. It received international recognition as well as solidarity support from other labor unions. Several members of Congress even made formal inquiries into the issues the campaign raised, elevating the disgraceful treatment of these athletes to a national legislative concern.

The campaign continued to gain steam, generating press, and supporter groups started displaying #NoMoresideHustles banners at all of the league games. The campaign eventually launched an online store with t-shirts and scarves to help fund the Players Association’s efforts.

The Players Association even distributed #NoMoreSideHustles stickers to all fans during the 2021 NWSL Playoff Games.

#NoMoreSideHustles Campaign Achievements:

Workers Essential was created as a new brand of organizing by Teamsters Local 238 dedicated to providing Amazon workers and DSP Drivers the tools they need to level the playing field on the job and support their families at home. 

The work was recognized locally and nationally as a new way to organize Amazon through social media, online advertising, and mobile communications. Dozens of workers interacted with the website and took surveys around their work experience so that Teamsters were better able to assist these workers’ needs. 

Even as the Retail, Wholesale, and Department Store Union (RWDSU/UFCW) – the group making the recent effort to unionize the Amazon warehouse in Bessemer, Alabama – came up short, Workers Essential was implementing a different approach to combat Amazon and assist a workforce in need.